Profile was initially established in 2001 by Jason Andrews, who knew from the outset that the company was capable of much more than simply publishing magazines. Once the company was established, Jason very quickly added different elements to the business, offering companies a chance to partner with Profile and making it a company that they could trust to produce their programme. Through the combination of his knowledge, commitment and experience, Jason was able to build relationships with clients such as the UGP, North West 200, SuperCupNI (formerly Milk Cup) and the IFA. Through time, Jason also developed a successful event management side to the business. His belief that Profile could benefit other companies saw him awarded the contract for the Ulster Chemists’ Association annual President’s Ball. Since partnering with the event, the President’s Ball has grown beyond expectations and is now run in tandem with an awards ceremony for community pharmacy. Jason now manages the company’s day-to-day operations along with fellow Director, Maureen Delaney, who merged her company with Profile in May 2013.